Internationalization continues to be the next step for many companies.
There are many reasons that can lead us to set our sights on nearby markets. These can range from finding success in our home market to a lack of trust on our own capacity. The reality is that international markets offer a huge opportunity to companies that have demonstrated the ability to establish value elsewhere. Business factors may be more or less similar to our own, but we’re definitely looking at positioning and accessibility that vary from what we’re used to.
KEY QUESTIONS
What markets are worth entering?
What are the risks and barriers to entry?
What competitive advantage do we stand to gain?
What strategy should we use?
What kind of structure do we need?
How do we detect, select, and manage our local partners?
What kind of resources do we need to dedicate? What events should we attend?
SOLUTIONS
Internationalizing a business or product requires strictly planning our objectives, priorities, and resources. It’s particularly important to access to market research which help us progress more quickly and reduce risk.
This will allows us to carefully choose which markets have potential and how to best approach them.
Managing priorities and resources is of utmost importance. In general, we have to establish local alliances and know how to manage them efficiently.
DevelOPP offers experience in the process of going to international markets and managing international organizations. That’s why we can support companies in realizing their internationalization strategies, as well as help them find, develop, and implement distribution and market access solutions.
METHODOLOGY
Running diagnostics to find out if my business is potentially prepared to successfully undertake an international plan.
Selecting the most promising international markets in terms of our current business conditions. Analyzing the competition and barriers to entry.
Defining the competitive advantages and identifying potential clients.
Ways of entry: defining and seeking the best strategy and distribution alternatives for each area or country.
Designing and elaborating upon the current organizational structure, ensuring the sales team is prepared for the new market.
Recommending the best marketing and management tools for the current market conditions and the client profile.
Helping the business in terms of distribution channels and keeping up with partners.
We advise throughout any budgetary planning that has to do with internationalization, taking care of any variables that need managing.